Master your messaging.
Unlock your growth.
If you work in user acquisition, I can help you unlock unprecedented growth with better copy, better creatives, and better CRO.
Hi, I’m Naomi, a SaaS copywriter & messaging strategist.
I studied the power of free indirect discourse and the musings of Roland Barthes at Brandeis University on the outskirts of Boston. And after briefly considering a career in the ivory tower, I stumbled headfirst into the quirky world of copywriting.
When I moved to Startup Nation at the end of 2017, I found myself a rare English native and dilettantish littéraire smack dab in the middle of one of the world’s most vibrant tech scenes. I took advantage of the opportunity and joined an up-and-coming startup.
As luck would have it, this particular startup believed in the power of data.
We. Tested. Everything.
And when I say everything, I mean everything. Not only did we test headlines and button copy, but we tested whether the clickthrough rate was higher with a blond or a redhead. (P.S. It was always the redhead!)
That’s how I really rediscovered the power of storytelling.
So here I am, marrying my love for all things literary with the world of big data and B2B marketing. Elevating advertising from a click-bait phenomenon to a search for higher truths.
That is to say that when I market to your users, I try to see what really makes them tick.
I reach down below the surface to capture the stories that really matter–the basic need for human dignity, our innate desire to control the environment around us, a slowly dissipating dream.
Because ultimately stories that matter don’t just drive extraordinary performance. They build a brand worth believing in.
TL;DR
Qualifications
Fun Facts
Making the magic happen for you
Since my humble beginnings spinning up SEO pieces for pennies, I’ve worked on all things acquisition. From social ads to messaging for massive ABM-driven lead generation campaigns, I’ve done it all, from scrappy startups to $1M-a-month marketing machines.
And while my techniques may have evolved, my basic philosophy stays the same:
In other words, I combine the best tools art and science have to offer in the pursuit of perfection. I won’t let my imagination cloud my better judgment. But neither do I entirely limit myself to the world of clicks and conversions.
I live in both worlds.
Because in marketing, that’s where the magic really happens.
"Working with Naomi has really helped me..."
"The thing that helped the most was how easy and frictionless it was communicating with her.
Our day-to-day communication was flawless which helped us deliver fast. We were able to create and activate campaigns on the same day."
- Jack Vidal, Growth Lead at Balance, Former Senior Acquisition Manager at Hibob
"Naomi is very creative and Innovative..."
"Naomi is bright and thoughtful. While working with her it really stood out her talent to work structurally and build processes. At the same time, she is very creative and Innovative.
These two characteristics make Naomi so unique and the projects she works on so successful."
- Sara Amati, Experienced User Acquisition Manager, monday.com
"Naomi is a gem of a copywriter"
"She is extremely data-driven, a true must for any successful copywriter. She has a high-level understanding of which metrics need to be tracked, measured, and lifted.
She has an incredible wealth of knowledge when it comes to marketing and copywriting best practices - ones that have a huge impact on conversion and are key to successful campaigns."
- Natalia Dinsmore, Head of Content and Communication, Balance
