PPC Campaigns for Google, Meta, & LinkedIn
Ad & landing page copywriting
Take full control of your PPC campaigns with SaaS landing page copywriting that converts. So you can accelerate your acquisition efforts without raising your budget.
Important question for product marketers, growth leads, and CMOs that are still struggling to make their PPC campaigns work in 2023
What’s the biggest difference between smashing your quarter’s OKRs and watching your budget drain so quickly you might as well just give your wallet to Google?
Well, it’s partially true, but it’s not what’s holding you back.
Here’s the deal.
Back when Softbank was giving away cash like it grew in Rappacini’s garden, you could throw wads of cash at Facebook or Google to the tune of $1M a month without thinking twice about ROAS.
But when budgets are tight…
Copywriting is more important than ever before.
Get more leads from every single click
There’s only so much money you have to spend on every keyword.
But, there’s no limit to how effectively your copy can convert.
When you nail your messaging, you get more from every single dollar.
So, stop fretting about new pMax features. Stop launching new broad campaigns only to constantly go back to eliminate irrelevant keywords.
And definitely stop worrying about how to hit your KPIs this quarter.
Good, data-driven copywriting is your key to unlocking maximum efficiency.
With my ad & landing page copywriting, you’ll…
And discover just how efficient PPC could be
Use a data-driven approach to the messaging,
and watch your pipeline fill up with leads. Effortlessly.
Transform your creatives into lead-generating engines
Keyword strategy
I’ll analyze your keyword strategy with you. So we can identify what’s working and what’s not. Then together we can develop a plan to maximize your resources.
Customer Research
I’ll analyze your GA reports, watch discovery calls and sales demos, check competitor campaigns, mine reviews, look at heatmaps, and even conduct customer interviews to make sure I understand your business inside and out.
Writing
I’ll write the copy for the page using my customer research, age-old copywriting frameworks, and some battle-tested wisdom.
Creative Design
I’ll sit down with your creative team to discuss how to design the page to complement the copy and convey the right message perfectly.
Validation
I’ll run usertesting and usability tests with your target audience to make sure the page is clear, compelling, and comprehensive.
Testing
I’ll set up A/B tests to see how the new page(s) perform against your current one(s).
Success doesn't happen by accident.
See results I've gotten with my proven process.
40+
$1 Billion Leads
$2M
yearly impact
400%
increase CVR
12K+
more MQLs per year
240+
A/B tests opened
Golden guarantee:
I’m so passionate about partnering with you to build your indestructible PPC engine. And I want to make it as easy as humanly possible for you to give a confident “yes”.
Enter the golden guarantee.
If after conducting a keyword audit, doing extensive customer research, implementing copy and design best practices , and pre-validating that landing page, I can’t improve your conversion rate by at least 10% on any particular campaign…
Then I will redo the entire campaign for you twice completely free of charge to hit that metric.
My services are perfect for you
if you can answer yes to 5 out of 7 of these statements:
You’re a new founder just starting out. You know that Google and Meta could really help you get some great leads in the door quickly, but given the current economic climate, you don’t want to throw away cash on campaigns that aren’t going to convert.
You’re a product marketer, growth lead, or CMO in a series A, B, or C startup, and you have some campaigns set up. But, you really need someone who can take the performance to the next level with a strong creative strategy.
You already know who your audience is, but you’re skeptical of relying on a colorful concoction of puns and alliterations. After all, when you’re spending $10,000, $20,000, or even upwards of $50,000 every month on PPC, you’re not going to rely on a wordsmither to wing it.
You have no problem investing a few days or even a week or two into researching your ideal customer because you know that successful ads and good landing page copywriting is an investment. To get to a 20-30% conversion rate, you’ll need to know your user inside and out.
In fact, you’re already investing time and energy into building a data-driven approach to your messaging framework. You’re in Google Analytics every day. You’ve invested in Hotjar or gotten a shortcut with Clarity (thanks Microsoft!). And you’re dying to brush up on Bayesian statistics so you can use your favorite A/B testing tool.
You’re acutely aware of just how much it would mean for your campaigns this quarter if you had landing pages that consistently brought in MQLs that turned into SQLs that quickly became opportunities and customers—all without raising your budget. (And you know just how much it would mean for your boss or your boss’s boss–who’s struggling under 7 pounds of VC-induced pressure!)
You feel confident booking a discovery call knowing that you have the results guarantee backing you up. So, if you commit, and you don’t get at least a 10% boost in conversion rate, you’ll get a completely new landing page and set of ad campaigns for free. Twice.
Did you catch yourself nodding your head?
You don’t have to spend another moment worrying about how to make it work.
"Working with Naomi has really helped me..."
"The thing that helped the most was how easy and frictionless it was communicating with her.
Our day-to-day communication was flawless which helped us deliver fast. We were able to create and activate campaigns on the same day."
- Jack Vidal, Growth Lead at Balance, Former Senior Acquisition Manager at Hibob
"Naomi is very creative and Innovative..."
"Naomi is bright and thoughtful. While working with her it really stood out her talent to work structurally and build processes. At the same time, she is very creative and Innovative.
These two characteristics make Naomi so unique and the projects she works on so successful."
- Sara Amati, Experienced User Acquisition Manager, monday.com
"Naomi is a gem of a copywriter"
"She is extremely data-driven, a true must for any successful copywriter. She has a high-level understanding of which metrics need to be tracked, measured, and lifted.
She has an incredible wealth of knowledge when it comes to marketing and copywriting best practices - ones that have a huge impact on conversion and are key to successful campaigns."
- Natalia Dinsmore, Head of Content and Communication, Balance
You can put your doubts to rest.
Will you design the landing pages and ads for us?
How long will it take?
Will you run the tests for us?
What if your copy performs worse than the original?
Why is there so much work involved? Isn’t this just about budgets?
How will you know what the right message is?
Can we optimize for quality?
My goal is to hit your goals. So, we’ll sit down at the start of the process to define your KPIs. If that means driving more quality, then that’s how I’ll orient my work.
Our startup is creating a new category. So, Google just isn’t working for us.
Fast track your way to glory.
(Just like many other startups I’ve helped!)
How can I be so sure?
