For hungry product marketers, user acquisition managers, CMOs, & founders
Give your website copy
a face-lift
You’re killing the content marketing game. Your demand-gen engine is heading full-steam ahead. And your brand is taking off. But, your 3-year-old website doesn’t make the cut. Let’s change that.
You probably created this website when you were a scrappy little startup with
a tiny closet of an office and a big idea.
Your website’s main job was to get the product out the door to anyone willing to stop by even if they didn’t fit your ICP…because you may not have even really had an ICP.
But now your website has a lot more work to do.
It’s a funding round (or two) later. And you can’t help shaking the feeling that a big enterprise company will stumble across a beautiful ad you wrote only to turn away when they see that your website is outdated and more than a bit ambiguous.
And your next big customer will slip through your fingers before you even get a chance to talk.
Important question for product marketers, growth leads, and CMOs
What’s the biggest difference between watching
Fortune 500 leads stream into your CRM
and flooding your sales reps with MQLs ?
Well, it is, but that’s not the real issue at hand.
Here’s the deal…
Your website is your opportunity to make a great first impression.
When your website can captivate their attention, you’re going to make a big impact
They might tell their boss about you, and they’re friends. Pretty soon, your name will be all over LinkedIn, Twitter, Youtube, and Instagram. That’s a good thing because that’s how legendary brands are born.
And, it all starts with your homepage.
But right now you’re
staring at a blinking cursor.
When you’re so close to your marketing, finding the right words to put on the homepage can feel impossible. All it takes is a bit of ambiguity in your first few headlines for a busy manager to click off the page, sending you and your life-changing product into the recesses of their memory. So you want to get this right.
Thankfully, you don’t have to do it alone.
When you hire me…
Your website copy is your 24/7 sales rep.
Make sure it has the right script.
Take control of your marketing pipeline
with website copy designed to convert.
Tell me again what I get out of this?
This isn’t just copywriting.
It’s legacy building.
Success doesn't happen by accident.
See results I've gotten with my proven process.
40+
$1 Billion Leads
$2M
yearly impact
400%
increase CVR
12K+
more MQLs per year
240+
A/B tests opened
Transform your website into
a lead-generating engine
Keyword strategy
I’ll analyze your keyword strategy with you. So we can identify what’s working and what’s not. Then together we can develop a plan to make sure your website is ranking for the right keywords off the bat.
Customer Research
I’ll analyze your GA reports, watch discovery calls and sales demos, check competitor campaigns, mine reviews, look at heatmaps, and even conduct customer interviews to make sure I understand your business inside and out.
Writing
I’ll write the copy for the website using my customer research, age-old copywriting frameworks, and some battle-tested wisdom.
Creative Design
I’ll sit down with your creative team to discuss how to design the website to complement the copy and convey the right message perfectly.
Validation
I’ll run usertesting and usability tests with your target audience to make sure the website is clear, compelling, and comprehensive.
Launch
I'll work with your team to put together the assets you need to launch your website and grab the attention of everyone in your industry.
My website services are perfect for you
if you can answer yes to 5 out of 7 of these statements:
You’re a new founder just starting out. You know that great website copy could really help you get some great leads in the door quickly, but given the current economic climate, you want to make sure you get your messaging right from the get-go.
You’re a product marketer, growth lead, or CMO in a series A, B, or C startup, and your website is already a few years old. You really need someone who can update the copy to reflect your company today using a strong creative strategy.
You already know who your audience is, but you’re skeptical of relying on a colorful concoction of puns and alliterations. After all, when you’re spending $10,000, $20,000, or even upwards of $50,000 every month on campaigns, you’re need much more than creative wordsmithing.
You have no problem investing a few days or even a week or two into researching your ideal customer because you know that strong website copy is an investment. To hit your quarter’s ambitious goals, you’ll need to know your user inside and out.
In fact, you’re already investing time and energy into building a data-driven approach to your messaging framework. You’re in Google Analytics every day. You’ve invested in Hotjar or gotten a shortcut with Clarity (thanks Microsoft!). And you’re dying to brush up on Bayesian statistics so you can use your favorite A/B testing tool.
You’re acutely aware of just how much it would mean for your campaigns this quarter if you had a website that consistently turned traffic into MQLs that turned into SQLs that quickly became opportunities and customers. And you know just how much it would mean for your boss–who’s struggling under 7 pounds of VC-induced pressure.
You feel confident booking a discovery call knowing that you have the results guarantee backing you up. So, if you commit, and you don’t get at least a 5% boost in conversion rate, you’ll get a completely new homepage for free.
Did you catch yourself nodding your head?
You don’t have to spend another moment worrying about how to make it work.
"Working with Naomi has really helped me..."
"The thing that helped the most was how easy and frictionless it was communicating with her.
Our day-to-day communication was flawless which helped us deliver fast. We were able to create and activate campaigns on the same day."
- Jack Vidal, Growth Lead at Balance, Former Senior Acquisition Manager at Hibob
"Naomi is very creative and Innovative..."
"Naomi is bright and thoughtful. While working with her it really stood out her talent to work structurally and build processes. At the same time, she is very creative and Innovative.
These two characteristics make Naomi so unique and the projects she works on so successful."
- Sara Amati, Experienced User Acquisition Manager, monday.com
"Naomi is a gem of a copywriter"
"She is extremely data-driven, a true must for any successful copywriter. She has a high-level understanding of which metrics need to be tracked, measured, and lifted.
She has an incredible wealth of knowledge when it comes to marketing and copywriting best practices - ones that have a huge impact on conversion and are key to successful campaigns."
- Natalia Dinsmore, Head of Content and Communication, Balance
Fast track your way to glory.
(Just like many other startups I’ve helped!)
How can I be so sure?
Take a look at my other SaaS services:
Copy for ABM campaigns
Copywriting VIP day
